Value-Based Care Should Drive Competitive Differentiation

Posted by Alicia MacLeod

Value-based care offers Medicare Advantage Plans a Path to More Market Share.

Value-based care offers Medicare Advantage (MA) programs an important opportunity to capture market share. Ranging from cost savings from the reduction of medical errors, to providing benefits, such as transportation, it's clear why health plans are innovating on these options. Consumers though, still don’t know which plans are making investments to create better healthcare options for them. Their perception is that, aside from cost, most MA plans don’t differ, which is an opportunity for plans to differentiate themselves from their competitors.

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