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David Morris

David Morris serves as Chief Revenue Officer for Citra Health Solutions with oversight of all commercial efforts, including Market Strategy, Sales, Marketing and Account Management. With over 25 years of executive leadership experience at blue chip companies throughout the healthcare ecosystem, David drives client success across the value-based healthcare landscape by addressing the technology and service needs of the Payer, Provider, Employer, Pharma and Retail markets. Prior to joining Citra, David held key leadership roles as Chief Revenue Officer with Eliza Corporation (acquired by HMS Holdings), Senior Vice President of Global Sales and Services with Bupa Health Dialog (acquired by Rite Aid), National Vice President of Healthcare for SAP America, IMS Health, Baxter and George Washington University (GWU) Medical Center. He received his undergraduate degree from George Washington University’s School of Government and Business Administration and now resides in Boston, MA with his wife Karen and their two retrievers. David and his wife enjoy traveling and spending time with their three grown children.

Recent Posts

Boosting Patient Engagement Requires Proactive Outbound Efforts

Posted by David Morris on Jun 26, 2018 8:58:58 AM

Thanks to the proliferation of technology, patient expectations are sky-high. After all, providers and plans are competing with some of the best brands in the world when it comes to delivering on consumer expectations. Which might be why patient engagement might actually matter more than ever. In fact, outbound engagement is proving to be an effective way to stay connected with members and control populations. Expanding access to healthcare solutions impacts the bottom line of providers given that better access often translates to prevention.

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Topics: healthcare, customer service, customer centric, Outbound Engagement

Patient Engagement: Turning a Patient Back into a Person

Posted by David Morris on May 17, 2018 10:15:29 AM

 

Today’s healthcare professional knows that meaningful patient engagement is the key for managing to successful outcomes. Defining impactful engagement and patient success criteria, which promotes better health and drives patients to better outcomes is our focus.

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Topics: health center, nurse advice line, clinical resources, gaps in care, medicare, medicaid

New HEDIS Measures for 2018 Announced

Posted by David Morris on Feb 9, 2018 3:36:16 PM

Performance levels are fast becoming the new currency in healthcare. After all, quality scores are the primary way that plans are rated for quality care delivery and billions of dollars in reimbursements hinge on quality ratings.

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Topics: Gap Closure, Outbound Engagement, Nurse Advice Lines, Patient Engagement, News

Welcome To The New Era Of Healthcare

Serving 6 of the top 7 Health Plans; 7 Fortune 500 Companies; 50+ IPAs and MSOs managing commercial, Medicare and Medicaid populations; 100+ Provider Groups, Hospitals, Universities and Integrated Delivery Networks throughout the United States and in Puerto Rico. Citra delivers technology and services resulting in more efficient operations and higher quality care.

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